Learn more about his many powers at Extra Moon. He does things with servers you wouldn’t believe. Greg Knauss is the Six Colors system administrator. Its East Coast Bureau Chief and co-author is Dan Moren.įollow our headlines on Twitter or Mastodon. Its founder and editor in chief is Jason Snell. The best companies logos are the ones that are as simple as possible and still be able to easily convey their brand to the consumers seeing the logo (even if out of the corner of one's eye), and not any simpler.Six Colors provides daily coverage of Apple, other technology companies, and the intersection of technology and culture. It's the "byte" taken out of the apple, that makes the Apple logo iconic, not the color or colors. When Apple Computer began marketing other products beside computers, they changed their name to Apple,Inc and came up a new look for their logo that was still easily recognized as for the same company, but no longer "Apple Computers". But too many consumers had already assisted that logo with "computers". (And why it would be a trademark infringement if you did.)I too like the six color Apple logo. That's how powerful and recognizable the simple Apple logo (the one with the byte taken out) has become. Use a banana with a bite taken out of it as a logo for your company specializing in banana cream pies and most consumers would assume your company might have something to do with Apple, Inc. Take that same original logo and replace the apple in it with the Apple logo (with the byte taken out of it) and only a handful of people would not know that the logo represent Apple. Take the original Apple logo and show it to 1000 people walking by on the street and you'll be lucky if a handful of people recognize which company it might represent, even after carefully examining it over. String up the very simple flags from Italy, Mexico, France, Germany, Chad, Bolivia, India, Hungary and Ireland and people on the ground would have a hard time trying to remember which country each flag represents. String up the easily recognizable and unique flags from the US, U.K., Canada, Israel, China, Japan, Switzerland, Denmark and the old U.S.S.R, up flagpoles and nearly everyone on the ground will recognize which country each flag represents without needing any other hint. A well design logo is like nations flags. When you see the Playboy Bunny logo on any product, you know that that product pertains to "Playboy", without ever seeing the word "Playboy" on it. Even going 60mph.Ī person walking down the computer isle of a BestBuy, that don't speak a word of English or know the English alphabet, would know instantly which electronic product was made by Apple, just by seeing the Apple logo on the packaging. You probably know what these companies logos are without even trying in remembering them.Īnyone driving down a freeway in any country that is foreign to them, would know it's a McDonald's when they see the oversize yellow "golden arches" formed by the "M" in McDonald's, off to the side of the road. Considering how many companies there are in the World, there aren't really a lot of companies with such logos, that are easily recognizable around the World. Logos that are just symbols that don't require the person looking at it to read any lettering or even know an alphabet, to instantly recognize what company or who that symbol represents. What do they all have in common?Īll these have logos that is recognized all over the World. Everything after is just blah.Īpple, Mercedes, McDonald's, Playboy, Batman, Superman, Twitter, Firefox, Starbucks, Nike, Shell Oil, Android, Microsoft.
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